uni – Design Manifesto 9/11/17

I believe for a design to be truly beautiful it has to give the subconscious feeling of pleasure to look at, it must without any thought, create an opinion of loving and longing, but the more you look the more subtle things you see around the car which just reinforce your opinion on it. Successful […]

UNI – Ian Callum jaguar Director of design 9/11/17

“design is creating order out of chaos, but chaos is often required to inspire creativity” Ian Callum. After attending the Ian Callum lecture he has brought some insightful ideas to the forefront of my mind and made me rethink about concepts which I thought I had figured out. The most important point I think I […]

Target audiance

The key problem with cars today is that the whole experience is tailored to give the driver the best experience possible. This is ok in multi-million-pound sports cars where normally it will only be one person in them but in everyday cars like a hot hatch or people carriers, the experience should be enjoyable for […]

yacht project

Yachts are something that I didn’t see myself having an interest for when I was thinking about a possible career but after doing a short project it has opened my eyes to the concept of designing one and even building a career from them. I was told to redesign the Wally Yacht. I think what […]

who a car works for

The key problem with cars today is that the whole experience is tailored to give the driver the best experience possible. This is ok in multi-million pound sports cars where normally it will only be one person in them but in every day cars like a hot hatch or people carriers, the experience should been […]

incoming tecnology

Keeping relevant in the industry must be of the utmost importance if you’re going to survive in this world; like iv said before it’s a dog eat dog world and if you don’t adapt you die (in the industry). It’s an interesting thought to think what may be around the corner, technology is what will […]

Corvette Redesign

Redesigning a car is something which I anticipated doing on this course but was unsure what would happen when I tried it. It’s not just about giving a car a new face it’s about doing that but keeping the soul of the car intact, to do this I had to look at not just the […]

Uphill climb

The automotive design Industry is a highly competitive environment, it’s dog-eat-dog nature is something that I will admit, is daunting. A strong driving force for me is that I have the opportunity to design what the future will look like, which is a remarkable thought. To reach this ultimate goal, there is a long road ahead which […]

A realistic goal, The F-Type

The Jaguar F-type is a car which iv always had a thing for, It’s a sports car which is a realist goal, unlike the Aston Martin Vulcan which I will never have. The F-type is a car which I can set my sights on, it’s not a cheap car by any means but it is […]

Week three renders

Week three is now over and my skill level has improved dramatically, my confidence with markers have also increased and I feel like I understand reflections and how they react to the car and environment around it. The first render I am very happy with I think it shows a good understanding of reflections and fairly […]